What problems do I solve?
- Lack of expertise required to rapidly go-to-market
- and test core components of your distribution engine (i.e. ideal customer profile, channel performance, value proposition design, demand generation, early sales process development, etc.).
- Frustrated with low traffic, poor lead generation, and inefficient funnels
- that are costing you time, effort and money.
- Struggling to get in front of and convert early prospects;
- urgency seems to stall, and leads/deals are dying on the vine.
- Wasting money on agencies and cookie-cutter ineffective campaigns
- and need someone to fine tune the entire customer journey.
- Lack of KPIs and metrics
- and you are struggling to hold your sales trailblazers and marketing pros accountable to real business outcomes.
- Using AI for the sake of it
- and wanting to leverage AI to drive real business outcomes.
Foundations
Though widely misunderstood, the conventional startup wisdom to "Being agile, launching embarrassing MVPs, and failing fast" should be replaced with a measured approach. I'll help you build a strong foundation for sustainable growth by understanding your customers and their lifecycle before you sprint.
Customer Success Metrics
How do you measure success? I can help define the KPIs and metrics that will best evaluate sales, marketing, and operations outcomes for your business.
Customer Research Report
Do you know your customer intimately? I create and refine your customer personas, value proposition, pain-gain analysis, and market context to build a better customer lifecycle.
Customer Lifecycle Plan
Do you have a plan to manage your customers across their journey? I create a lifecycle plan that combines your customer knowledge, market understanding, customer success metrics, and a data-driven framework, to measure and evaluate success.
Attract Customers
Ready to generate high-quality leads? I help you move beyond ineffective marketing campaigns, and focus on optimisation for actual business value to help you acquire the right type of customers.
Traffic Generation
Do you need to improve your online presence? I can create a bespoke content strategy, with AI-powered content creation, blogging, SEO, and ad development, so you can drive targeted traffic.
Lead Conversion
Are your landing pages and sales processes converting? I analyse and optimise your web pages and sales funnels to maximize conversion rates, while also implementing AB testing and social selling strategies.
Lead Nurturing
Are your leads falling out of your funnel? I help you create lead nurturing and automation systems, with targeted email marketing, personalised content, and lead scoring strategies.
Engage Customers
Ready to create a remarkable customer experience? I help you develop meaningful interactions with your target audience, focusing on value delivery, and implementing behavioural economic principles to drive more customer engagement.
Sales Enablement
Is your sales team set up for success? I can help you set up sales playbooks, dashboards and reports, outreach strategies, and create sales collateral to empower your sales teams to win more business.
Self-Service Establishment
Is your onboarding frictionless? Do you have a self-serve growth loop? I will streamline your user onboarding, and create easy to use self-service solutions to reduce your costs, and improve customer satisfaction.
Support and Service Model Implementation
Is your support team struggling to keep up? I will help you establish scalable support and service models by leveraging proven expertise in implementing customer service channels.
Retain Customers
Ready to improve loyalty, increase repeat sales, and customer lifetime value? I help you go beyond basic customer service and focus on driving long-term retention and satisfaction, and to expand their value through targeted growth tactics.
Customer Segmentation
Do you know your best customers? I develop robust customer segmentation models, to create customer-specific retention plans that help drive customer value and business growth.
Customer Lifetime Value
Are you leaving money on the table? I help you identify opportunities to increase customer value and lifetime value through upselling and cross-selling strategies.
Churn Reduction
Are you losing customers? I can help you analyse reasons for customer churn and implement strategies to reduce churn, so you can build long term relationships with your best customers.
AI & Automations
Ready to use AI to unlock more potential? I help you go beyond the hype, by focusing on practical applications of AI and automations, to drive efficiency, personalisation and revenue.
Workflow Automation
Are you spending too much time on repetitive tasks? I identify opportunities to automate workflows across all departments, using RPA, UiPath, and other platforms, so your teams can focus on what matters most.
Customer Service Automation
Are your support teams under pressure? I help you implement and leverage chatbots or AI tools to improve customer service response times, and to improve issue resolution.
Personalisation
Are you leveraging the power of personalisation? I can help you create more personalised customer journeys, communications, and product experiences using data-driven insights, and AI powered content generation strategies.
Ready to fine-tune your business for growth?
Frustrated you are not moving fast enough? Let's discuss how I can fine tune your operations, and accelerate your business growth.