Key themes that gave birth to HookedGrowth
- The anatomy of work is being redefined in the AI era
- There is an evolution underway. A dynamic shift in the way work is done - where AI and automation is redefining labour; enabling human talent to focus on strategic, and high-value activities. We believe adaptability and continuous learning will be paramount to success in the face of AI advancements. We are entering a world, where automation handles the mundane, and what may remain is the art of balancing human <-> machine integration in strategy, quality, creativity, and execution.
- Rise of agentic workforce is pushing human-machine collaboration to new limits
- AI tools are now integrated into everyday workflows, transforming how work is done. GPT chats and AI searches are a norm now. AI agents are now being empowered to make decisions, handle mutli-agent, multi-touch, multi-system tasks and execute without waiting for human directives. Businesses now require the right foundations and specialised talent to cultivate an environment for adopting empowered AI + human teams (i.e. agentic workforce).
- Balancing trendy AI hype with practicality
- The global SaaS market is projected to reach US$793 billion by 2029. The average company now uses 110 SaaS applications, up from just 8 in 2015. Business leaders face choice paralysis and integration chaos. Multiple AI SaaS applications (think GPT wrappers) promise value yet often deliver half-baked solutions, piling on technical debt, data silos, and compliance & security risks. The result? Wasted budgets and a growing disconnect between trendy AI tech and real business needs.
- Businesses deserve high-level, multi-industry expertise paired with hands-on execution— to bridge the knowing-doing gap.
- Full-time executives can cost two to three times their base salary when you include benefits, bonuses, and equity. Fractional leaders typically cost 20-50% less than full-time equivalents, providing significant savings (Deloitte Global Human Capital Trends, 2023). With diverse, cross-industry experience, fractional experts swiftly bridge critical skills gaps—especially in strategy. execution, and digital transformation—delivering tangible results in weeks rather than the 6.2 months (Gartner 2023) it often takes a new executive to hit full stride.
The Purpose 💪
HookedGrowth is committed to championing the bold founders, the small business experts, ambitious teams, and purpose driven leaders as they create a brighter future.
The Vision 🤞
To be the trusted partner in your growth, recognised for our deep understanding of product management, growth challenges, operations, marketing, sales, technical concepts, and a commercial acumen combined with a commitment to simplicity.
The Values 💙
- Intellectual-curiosity
- We are driven by a relentless need to understand the underlying principles, the cause-and-effect relationships, and the fundamental truths.
- Execution-biased
- We believe that ideas are valuable but they are inert without action. We prioritise execution over vague aspirations, shiny objects, and lengthy planning cycles.
- Self-motivated
- We are self-motivated and don't rely on external validation. We are driven by our own intrinsic desire to succeed. We are always looking for ways to improve and excel, and bring those learnings to our clients.
- Collaborative-decisions
- We believe the best way to make the right decisions is by actively seeking out and listening to diverse viewpoints from team members, stakeholders, and customers. 1 + 1 = 3.