HookedGrowth is PandaDoc's Authorised Partner

HookedGrowth is officially an authorised partner of PandaDoc.

At HookedGrowth, I am building a no-nonsense fractional practice focused on practicality and execution.

I believe that for startups and small businesses, the key is to “do more with less”. That means choosing a tech stack that drives real business value - not headaches and manual effort bloat.

Why PandaDoc

Picture this: You’ve worked hard to push a deal to the finish line. Your prospect is eager to review your proposal and, hopefully, sign on the dotted line. Then, suddenly, you’re frantically searching for your updated proposal template—only to discover it still reflects outdated terms, contract clauses, and pricing. Sound familiar? I’ve seen many businesses face these last-minute scrambles that can sap the momentum of a deal.

At its core, a business exists to make money. Most businesses solve problems. They create a product, service, or value proposition, then configure that value by setting the right price, defining clear terms, and establishing a seamless fulfillment process. Once that’s done, the next step is to communicate this value effectively to turn prospects into customers. In the B2B space, this entire sequence is often known as CPQ—Configure, Price, Quote.

While CPQ is typically associated with large enterprises, I firmly believe its benefits extend to small businesses and B2B startups too.

A well-oiled CPQ process ensures that every detail—from pricing and discounts to contract terms—is accurate, consistent, and delivered in a timely manner. It cuts out the guesswork and minimises manual errors, enabling you to focus on what truly matters: closing deals.

This is where PandaDoc makes the entire process a breeze. By automating the heavy lifting in your CPQ cycle, PandaDoc ensures that your proposals and contracts are always up-to-date and reflect your latest strategic pricing, terms, and your brand flowing into quotes and contracts - that are otherwise considered as boring documents.

Natively integrated with HubSpot, PandaDoc automatically pulls in accurate data to generate quotes and send contracts—eliminating those frantic last-minute searches for the right template.

In essence, PandaDoc transforms a clunky, error-prone process into a streamlined, automated workflow. It ensures that every proposal you send is professional, on-brand, consistent, and tailored to your prospect’s needs, setting the stage for trust, engagement, and growth right from those critical first 24 hours. It wows your prospects at the most critical interaction point of two businesses.

Taking the work out of document workflows

Go with the flow

PandaDoc is the answer to the chaotic, disjointed sales processes I’ve witnessed at startups and small to medium businesses time and again.

Using older document tools slows you down and makes work harder than necessary. With e-signatures, templates, custom fields, approval workflows, and more, PandaDoc gives you the confidence to create impressive documents in minutes and get them signed in a snap. Together with useful notifications, collaboration insights, and improvement tips - it's a no-brainer.

Proposals

Create beautiful, professional proposals in minutes

Quotes

Create interactive, error-free, professional quotes in minutes

Contracts

Draw up contracts fast with pre-approved templates and data from your CRM

Powerful automations

Automate your sales document processes with powerful automation

Use data from CRM

Leverage product, pricing, and deal data from HubSpot to create accurate, up-to-date proposals and contracts

Audit trail

Track every proposal and contract with a detailed audit trail

PandaDoc plugs seamlessly into HubSpot, empowering you to create quotes, send contracts, and manage proposals—all from one unified platform.

Here’s a glimpse of how PandaDoc can transform your sales cycle:

1. As soon as you have a deal in HubSpot and a prospect ready to review your proposal, you can send a gorgeous proposal from PandaDoc. You can add videos, images, and other media to your proposals. They don’t have to be boring PDF documents. PandaDoc allows you to generate proposals on the fly with data pulled directly from HubSpot. No more delays or outdated templates.

2. You can then create an automation to automatically send a contract once a deal reaches the final stages. This ensures every interaction is swift, consistent, and error-free.

3. At the same time, you can automatically update your HubSpot CRM deal stage to reflect the progress of the deal. You can sync your documents audit trail to HubSpot to ensure you have a complete record of the deal.

4. As soon as the contract is signed, PandaDoc will automatically update the HubSpot deal stage to closed won. You can trigger additional workflows to send an invoice, update your accounting software or collect a payment - either way, you get paid. Fast!

5. With everything connected, your sales, marketing, and finance teams all work from the same reliable data source—eliminating silos and streamlining workflows.

This isn’t just about making your first impression count—it’s about creating a frictionless, efficient process that turns potential chaos, manual bloat, and outdated templates into a smooth, automated experience.

Real-World Impact

I’ve built my fractional growth-as-a-service consultancy on the belief that modern technology should simplify, not complicate, business processes. With the integration of tools like PandaDoc, I’ve seen businesses achieve remarkable outcomes:

• Reduced development costs by 42%
• A 54% increase in proposals sent per month
• An 87% boost in closed deals per month
• A 70% acceleration in deal closures

These aren’t just numbers—they’re the result of eliminating manual overhead, reducing errors, and streamlining the entire revenue lifecycle.

The future with Agentic AI is here - And it starts with connected tools

I purposefully and selectively invest my time and select partners that align with my vision of transforming manual processes with modern technology.

My goal is simple: help you build a seamless, scalable revenue engine where every tool—from your CRM, document library, to your accounting software — works in harmony.

Imagine a world where every customer interaction is precise, every proposal is up-to-date, and your sales team can focus on what they do best: closing deals. That’s the promise of a connected, AI-enabled, and automated future.

If you’re ready to make that shift, let’s harness the power of PandaDoc together and set your business on the fast track to success.

Got a question, or want to dive into more use cases? Learn more about Commerce infrastructure and explore how you can use PandaDoc to transform your revenue generating processes in under 2 months.