HookedGrowth is now a HubSpot Solutions Provider

I’m thrilled to share a major milestone for HookedGrowth: we’ve joined the HubSpot Solutions Provider Program. HubSpot is a leading growth platform that empowers businesses to streamline their marketing, sales, service, and operations.

Becoming HubSpot’s solution provider is a natural extension of our mission to help startups, scaleups, and small-to-medium businesses build revenue engines that work as hard as they do.

In this article, I’ll walk you through why this partnership matters, how HubSpot addresses the evolving nature of customer journeys, and what it means for your business. Along the way, I’ll share some of my own insights from years in the trenches, helping businesses align their tech stacks with real-world customer experiences.

More than a CRM

Technology is vital to help businesses develop the best possible experiences for their customers and build deep relationships doing so. No matter your size or industry, customer relationships have always been the primary success factor for any leading brand.

Positive relationships that are consistent - from the time you bring your brand in front of your prospect, until the time you make them an advocate, boosts your bottom line, reduces retention, and bolsters your reputation. It is a no-brainer.

Yet, time and time again, I have witnessed businesses including startups, neglect customer relationship management, and prioritise short-term revenue & sales tactics by implementing siloed systems. This works in the short-term, but it greatly hampers long-term growth.

Most businesses start by first buying a piece of technology, called a CRM (Customer relationship management) software, with the sole purpose of using it as a contact database or system of record. It becomes a glorified excel sheet and an after thought. Work is done elsewhere, and the CRM is only used to update contacts and records.

Consider these scenarios today:

1. Your teams pull data from multiple sources without a unified view.
2. Your sales, marketing, and service departments operate in isolation.
3. Your teams depend on manual, time-consuming reporting processes.
4. Your teams communicate on emails, chat apps, and other tools with contacts and customers (externally) and about (internally) without any unified visibility of all communications.
5. Your reports reveal glaring gaps and inconsistencies.
6. You wish you had more insights about your prospects and customers to make informed decisions across marketing channels, sales campaigns, and operations.

If any of these statements feel true, it may be time to consider a change.

Customer journeys aren’t linear, your CRM shouldn’t be either

Many businesses to this day assume the path from stranger to advocate looks something like this:

1. A stranger sees your ad or visits your website.
2. They convert to lead by filling out a form.
3. Sales picks up the conversation and closes the deal (magically).
4. Service onboards the new customer, who (magically) becomes an advocate.

They setup their functions and tools to work in silos. Marketing creates campaigns, sales closes deals, and service handles customers. There is no cross-functional collaboration, no data-driven insights, and no unified view of the customer.

In reality, modern buyers bounce across channels, read blog posts, come across your ads, attend webinars, follow you on social media, and compare you with competitors—sometimes all in the same afternoon. They may engage with your brand through a retargeted ad, a social media post, or even a direct referral from a friend. By the time they speak to your sales team, they’ve likely formed strong opinions about your product, culture, and credibility.

Why does this matter? Because if your teams are siloed—marketing, sales, service, operations—nobody has a complete view of the customer journey. You end up with duplicate data, inconsistent messages, and a disjointed experience. In a marketplace flooded with choice, a fragmented experience can send potential customers straight to your competitors.

You must invest in the entire customer experience. And in-order to ensure consistent, predictable, scalable experiences, you need a central platform to operate processes that power these experiences.

Why HubSpot? Why does this matter?

HubSpot’s unique hubs bring disparate processes, tools, and teams under one platform, powered by a smart CRM, with ecosystem integrations, unified analytics & automation capabilities, and a simple unified UI experience that is easy to use, easy to customise, and easy to on-board various teams across various functions.

I have seen first hand how HubSpot transformed operations and delivered measurable results. It connects every department in real time. Marketing sees which campaigns convert. Sales knows which leads are ready to talk. Operations and service teams have instant access to purchase histories and customer notes. Everyone’s working with the same data, creating a frictionless experience for both your team and your customers.

Addressing the common myths about CRMs

Despite the clear advantages, many businesses still hesitate to invest in a CRM like HubSpot. Here are a few myths I’ve encountered—and the reality behind them:

• “A CRM is just a fancy contact database. We prefer our over-engineered excel sheets.”
  If you only use it to store contacts, sure. But a true CRM integrates marketing automation, sales pipelines, customer support, and analytics. It’s a powerhouse for business growth, not just a digital Rolodex.
• “My Team won’t use it.”
  HubSpot’s user-friendly interface and robust training resources make adoption far easier than with many legacy CRMs. Plus, with multiple out-of-the-box automations, your team sees immediate value in streamlined workflows.
• “It’s too expensive.”
  HubSpot offers tiers for different business sizes. More importantly, the ROI from streamlined processes, better lead management, and improved customer retention often outweighs the cost. A well implemented HubSpot instance can eliminate at least 1 to 2 FTE roles across multiple functions when you do the math on the time saved with automations, unified analytics - reports, and dashboards, plus you get the boost in revenue by reducing the opportunity-to-revenue ratio.
• “We can’t switch; Our current system works fine.”
  “Works fine” is the enemy of growth. If your current system lacks the agility or features you need to scale, it’s costing you far more than you realise—in missed opportunities and inefficiencies.

The future with Agentic AI is here - And it starts with connected tools

I purposefully and selectively invest my time and select partners that align with my vision of transforming manual processes with modern technology.

My goal is simple: help you build a seamless, scalable revenue engine where every tool—from your CRM, marketing tech, sales tech, document library, to your platform, product, operations app, and accounting software — works in harmony.

Though already certified in HubSpot, becoming a solutions provider makes it even easier to help my clients harness their CRM, marketing, sales, content, and service automation power, along with its native AI capabilities. At HookedGrowth, we are now better able to tap into HubSpot’s resources and expertise.

We can now help clients ramp up with increased speed and less friction, and get them ready for an agentic and automated future.

If you find yourself wrestling with disjointed tools, incomplete data, or a hodgepodge of siloed departments, HubSpot might just be the catalyst for your next phase of growth.

As a HubSpot Solutions Provider, HookedGrowth is here to help you make that leap without the usual pain and guesswork.

Got a question, or want to dive into more details? Learn more about Commerce infrastructure and explore how you can use HubSpot to transform your revenue generating processes in under 2 months.