Growth for modern businesses
Built for growing businesses ready for their next phase. From scattered tools, fragmented context, and siloed teams to one unified knowledge layer across marketing, sales, service, and HR. For humans and AI alike.
What we know
The problem
As your business scales, success creates its own problems.
- Bifurcated tool market. Software splits into two worlds: startup tools (flexible but chaotic) and enterprise tools (systematic but rigid and expensive). Growing businesses fall through the gap.
- Isolated truths, tacit knowledge, and generic results. Teams, tools, and now AI agents each create their own version of reality with no mechanism to maintain a single source of context.
- Siloed operations. Each function optimises their own metrics in isolation, often at the expense of customer experience and revenue.
What we are building
A growth OS for SMBs
One operating system that captures your business context and activates it across every revenue-generating function.
Leadership
- Codify your unique DNA, your brand, your values, your strategy, and how you want to achieve your goals.
Revenue Operation
- Access human-first tools and context-aware AI agents to acquire, retain, and grow your revenue.
Human Resources
- Scale human potential with AI-native people operations.
Tool Integrations
- Integrate partner tools and core systems to create a seamless, integrated growth engine.
Human + Artifical Intelligence
- Use context-aware AI capabilities across all features, all while always keeping human judgment and decision-making at the forefront.
Guiding principles
- Context Before Execution.
- Every human, system, and AI action stems from your business strategy and aligns with a plan.
- Humans Lead, AI Amplifies.
- Human intuition, experience, and emotions are irreplaceable. Technology augments judgment, never replaces it.
- AI will always be a tool.
- Use AI (agents, workflows, chatbots) to simplify complexity and automate repetitive tasks. Not replace judgement.
- Values & culture.
- Ground everything you do in your organisation in your values and culture.
- Integration over addition.
- Connect your tools and systems to create a seamless, integrated growth engine. Don't add more or rebuild what already works.
- AI requires reinvention.
- Not plug and play. Success requires rewiring your business, from workflows to decision-making structures.
A no-nonsense framework
Navigate every growth stage with our proven Core, Tune, Expand framework – from finding your first loyal customers to dominating new markets.
Core
Ready to build a scalable business? We help you establish bulletproof core systems, ready for AI and Automation.
For businesses needing to establish foundational systems, processes, and strategies.
Tune
Baseline stuck? Move beyond random acts of Marketing, Sales, and Service.
For businesses with existing systems looking to optimise performance, improve efficiency, and increase conversions.
Expand
Ready to Disrupt? Scale smarter, faster, and safer.
For businesses ready for significant growth, new market entry, or product diversification.
Ready to build a scalable business? We help you establish bulletproof core systems, ready for AI and Automation.
For businesses needing to establish foundational systems, processes, and strategies.
Baseline stuck? Move beyond random acts of Marketing, Sales, and Service.
For businesses with existing systems looking to optimise performance, improve efficiency, and increase conversions.
Ready to Disrupt? Scale smarter, faster, and safer.
For businesses ready for significant growth, new market entry, or product diversification.
Context that drives every action
Just as computers need an OS before running applications, your business needs foundational context before executing growth. The Growth OS provides the strategic layer that makes your tools, teams, and AI agents work in concert.
Vision and Purpose
Stakeholders
ICPs
Social Media Agent
Go-to-Market Plan
Brand Voice
Vision and Purpose
Stakeholders
ICPs
Social Media Agent
Go-to-Market Plan
Brand Voice
Vision and Purpose
Stakeholders
ICPs
Social Media Agent
Go-to-Market Plan
Brand Voice
Brand Identity
Enablers
Tool Integration
Acquisition plan
Retention plan
Upsell plan
Brand Identity
Enablers
Tool Integration
Acquisition plan
Retention plan
Upsell plan
Brand Identity
Enablers
Tool Integration
Acquisition plan
Retention plan
Upsell plan
How will you grow your business?
Co-build the Growth OS with us. Weekly sessions, direct founder access, real implementation solving your revenue leakage today. 10 spots. Not a waitlist. Not a demo. A partnership.
Frequently asked questions
Have a different question and can’t find the answer you’re looking for? Let's chat