Crafting Your Growth. Driven by Habits.
I help startups, scaleups, and small to medium businesses cross the chasm, overcome cash flow pains, and sustain growth by taming egos and aligning product, sales, marketing, engineering, design, operations, customer success, and the people, processes, costs, and profits.
Marketing that solves all your problems.
Brand marketing is the only way to get people to choose you.
We make ideas people choose.
We help businesses earn their place in the world.
Outsource your engineering to save on cost and management overhead.
Build a high-performing sales org & watch your revenue skyrocket.
You will get experts at the top of their game. Outsource your marketing to us.
Product-led sales is the only secret sauce to success.
You can't scale without a sales system. Outsource your sales to us.
Top down hiring is the best way to grow your team.
A high-performing sales trailblazer is all you need.
Blah, Blah, Blah,
You've heard it all before.
So have I.
I’ve spent over a decade delivering projects and driving growth in startups, scaleups, and mid-to-large businesses.
What did I learn?
- Outsourcing Kills Innovation and Quality
- Outsourcing your core-competencies might save short-term dollars, but it often sacrifices quality and long-term success. Agencies lure you into a false sense of security, but most lack focus, ownership, and innovation. Good agencies who are invested in your success as much as theirs, is extremly rare to find. Outsourcing as a startup or small business also adds unnecessary coordination overhead on your already stretched core team. Growth requires unified teams driven by a shared mission—not fragmented efforts and misaligned incentives.
- Lack of 0 to 1 Expertise
- 0 to 1 expertise is extremely hard to find. Employees and agencies often lack the breadth of expertise & the ability to adapt, make tradeoffs, make every detail count yet limit the number of details, move at the speed of need yet execute flawlessly and without compromise, and possess the judgements to know what tradeoffs & debt is good and what aren’t.
- Conventional Wisdom Creates Decision Traps
- Common advice is often outdated or misapplied. "That's how it’s done" is a growth killer. Experienced exeuctives are the most skilled at delivering polished and persuasive responses that don't align with reality. Decision-making built on buzzwords and half-truths leads to wasteful spending and short-sighted strategies that fail to deliver sustainable results. Access to good advice is hard to find. I don't have all the answers but I can help you find the right ones. And I know a thing or two about what works and what doesn't.
- Growth Is Not X or Y. It’s X + Y + More.
- Growth isn’t a siloed function. It’s marketing, product, design, sales, engineering, finance, customer success, and beyond — all moving in loops, not funnels. Real growth thrives on data-driven insights, alignment, collaboration and breaking silos, not fanning inflated egos.
- Top-Down Hiring almost always never works
- If you are an early-stage startup or a small business, your full-time high-priced C-suite hires are more likely to drain resources and inflate overhead, than deliver the traction you need. Some leaders are so disconnected from the execution that they can't do the work anymore. They need teams to do it for them. Parallelly, Big 4 Consultants have turned your challenges into a lucrative business model. One where only they win...all the way to the bank. If you are starting up, don't go top-down hiring. Start at the bottom. Hire what you need. Not what you think is cool. The employer names, years of exeprience, and titles on their resume means nothing, if they can't do the work. Early-stage success demands execution, not optics or bureaucratic titles.
- Brand marketing is useless (and expensive)
- Consumer startups and small businesses don’t build brands—they earn them. Beware the ecosystem of consultants, influencers, agencies, and self-proclaimed "brand gurus" who profit from non-ROI activities. Success (and brand equity!) comes from finding product-market fit and scaling customer traction, not from flashy selfies, logos, studying successful brands, paid/earned vanity media, or overpriced campaigns. Stay away from "brand builders", instead focus on the problem you are solving. Brand will follow.
I have worked with startups in legal like AAEPA, and in healthcare like HealthStaffEd , AMSED, and MNCPD; and in agriculture and land management tech like Sensand; leading 0 to 1 product to market efforts across B2B and B2C models, helping founders and teams launch products, achieve product-market fit, viability, and delivering early revenue.
I have also worked with scaleups and medium to large enterprise organisations like J.P. Morgan Chase, TaskUs, CPA Australia, National Australia Bank, AustralianSuper, and Procurious; working in the trenches, uplifting and leading teams, creating growth strategies and delivering innovative solutions with measurable business results.
I approach growth with a first-principled, values-driven, and no-nonsense mindset.
Some of the ways I can help
I can't do everything, but I can help you with the things I'm good at. I have a strong nose for BS and an intuition built in the trenches as a valuable guide.
Strategy
I will immerse myself in your world. I actively listen, keenly observe, and rigorously question. My cross-functional approach prioritises your internal knowledge threshold, industry insights, customer research, and user interviews to deeply understand not just the surface issues but the core problems & opportunities that are waiting to be solved.
Things I can help you with
- Establishing a commercial focused product strategy
- Identifying existing and potential market opportunities
- Assessing risks including commercial, financial, customer, and technical risks and articulating mitigation strategies
- Interim leadership for existing growth team or building a growth team from scratch, including hiring, coaching, and succession planning
- Identifying existing and potential growth loops that drive your acquisition, retention and monetisation
- Defining activation and engagement moments to align product, in-app, marketing, and sales strategies
My focus areas
- Product Strategy
- Growth Experimentation Roadmap
- Opportunity mapping
- Competitor analysis
- Market Research
- Customer Research
- Stakeholder Workshops
Tech stack
Your technology, cloud providers, and tool stacks are among the most critical decisions you’ll make—yet too often, they’re driven by hype, not practicality. These decisions are rarely grounded in what actually works.,
I’ve spent thousands of hours evaluating, implementing, and mastering tools and services that offer agility, flexibility, and ease of adoption. I don’t just recommend tools; I’ve rolled up my sleeves and worked with most of them. I know what works, when it works, how it works—and most importantly, who it works for. The tools that align closely with my interests? I’ve gone deep, investing thousands of hours in hands-on implementation, learning, and even partnering with providers to extract maximum value. With me, you won’t just get advice—you’ll get a practical, proven tech stack tailored to your needs.
Get an hour of my time for free
Share your challenges with me. I am impartial. I have been in the trenches with engineering, product, finance, HR, recruitment, marketing, and sales and can help you get unstuck.
Frequently asked questions
Have a different question and can’t find the answer you’re looking for? Let's chat