Crafting Your Growth.
Driven By Habits.
HookedGrowth was started to help you cross the chasm, overcome cash flow pains, and sustain growth by helping you tame egos and align product, sales, marketing, engineering, design, operations, customer success, and the people, processes, costs, and profits.
Follow our proven growth framework for guaranteed results.
The marketing partner your business needs.
DevOps isn't a single person's job.
Growth hacking is the secret to viral success.
We make ideas people choose.
Our agency can deliver 10x growth in 6 months.
We help businesses earn their place in the world.
Outsource your engineering to save on cost and management overhead.
Just hire a VP of Sales to fix your revenue issues.
You will get experts at the top of their game. Outsource your marketing to us.
Product-led sales is the only secret sauce to success.
You can't scale without a sales system. Outsource your sales to us.
Top down hiring is the best way to grow your team.
A high-performing sales trailblazer is all you need.
Blah, Blah, Blah,
You've heard it all before.
So have I.
I've worked in the trenches for more than 18 years delivering projects and driving growth in startups, scaleups, and mid-to-large businesses.
What did I learn?
- Outsourcing kills innovation and quality
- Outsourcing core competencies for peace of mind and short-term savings sacrifices quality, innovation, and speed. Most agencies lack ownership and can't provide the focus or mission-driven alignment required to unlock rapid growth. It's not about replacing your team; it's about supplementing it. Growth requires unified teams driven by a shared mission — not fragmented efforts and misaligned incentives.
- Lack of 0 to 1 expertise
- 0 to 1 expertise is hard to find. Employees and agencies often lack the breadth of experiences and expertise including the ability to adapt, make tradeoffs, make every detail count yet limit the number of details, move at the speed of need yet execute flawlessly and without compromise, and possess the judgements to know what tradeoffs & [tech/design/product/operations] debt is good and what isn't.
- Conventional wisdom creates decision traps
- Common advice becomes conventional wisdom. Conventional wisdom is easily accessible and often used as a reference point. 'That's how it's done' is a growth killer. Experienced executives are the most skilled at delivering polished and persuasive responses that don't align with reality. Decision-making without humility and built on buzzwords and half-truths leads to wasteful spending. Real growth comes from making collaborative decisions with data-driven insights.
- Growth is not X or Y. It's X + Y + More.
- Growth isn't a siloed function. It's marketing, product, design, sales, engineering, finance, customer success, and beyond — all moving in loops, not funnels. Real growth thrives on data-driven insights, alignment, collaboration and breaking silos. Growth is a cross-functional team sport, not one role or estabilished within one function (e.g. marketing or sales).
- Top-down hiring almost always never works
- Early-stage startups often fall into the trap of hiring full-time C-suite leadership prematurely. It is more likely to drain resources than fuel growth. Focus on building your core team with doers who are more invested in your vision, understand your business and can contribute directly to execution. Early-stage success demands execution, not optics or bureaucratic titles.
- Brand marketing is useless (and expensive)
- Consumer startups and small businesses don't build brands—they earn them. Beware the ecosystem of consultants, influencers, agencies, and self-proclaimed 'brand gurus' who profit from non-ROI activities. Brand success (and brand equity!) comes from finding product-market fit and scaling value <-> customer traction, not vanity metrics or expensive branding exercises.
I started HookedGrowth to help you cut through the noise and build sustainable growth engines. I do this through a fractional, no-nonsense approach focused on first principles, data-driven insights, and above all, execution!
I've spent over two decades in the trenches, from leading 0 to 1 product launches in startups (like legal tech, memberships, healthcare education, and agritech), to spearheading projects for global enterprises (like banking and investments).
I approach my work with a first-principled, values-driven, and execution-focused mindset.
I have a few ways we can engage.
Core
Ready for AI and Automation? Fortify your foundation for sustainable scale
Build a year’s worth of core systems and processes in just under 90 days with my flagship service created for startups and small businesses. I embed alongside you to lay the groundwork that enables you to scale.
Tune
Baseline stuck? Fine-tune your customer engine for unstoppable growth
Equipped with deep expertise and knowledge, I become your full-stack growth specialist, fine-tuning your strategy, systems, processes, and leveraging AI & automations to achieve unstoppable growth.
Expand
Ready to Disrupt? Break barriers and unlock your next growth frontier
With proven 0-1 product leadership and solutions delivery expertise, push beyond limitations with fresh strategies, new markets, and product innovation. I help you expand revenue streams and thrive in your market.
Ready for AI and Automation? Fortify your foundation for sustainable scale
Build a year’s worth of core systems and processes in just under 90 days with my flagship service created for startups and small businesses. I embed alongside you to lay the groundwork that enables you to scale.
Baseline stuck? Fine-tune your customer engine for unstoppable growth
Equipped with deep expertise and knowledge, I become your full-stack growth specialist, fine-tuning your strategy, systems, processes, and leveraging AI & automations to achieve unstoppable growth.
Ready to Disrupt? Break barriers and unlock your next growth frontier
With proven 0-1 product leadership and solutions delivery expertise, push beyond limitations with fresh strategies, new markets, and product innovation. I help you expand revenue streams and thrive in your market.
Some of the ways I can help
I cut through the fluff and focus on the stuff that actually moves the needle. I leverage over two decades of intuition & skills built in the trenches to help you unlock your business's true potential and deliver results, not just empty promises.
Strategy
I dive deep into your world, asking the tough questions to uncover hidden opportunities. I then develop a clear and actionable growth strategy by prioritising your internal knowledge, market insights, and customer understanding.
Things I can help you with
- Develop a commercial-focused product strategy that drives real revenue.
- Identify market opportunities and potential risks, and create mitigation plans.
- Interim leadership to help your existing growth team, or build one from scratch (including hiring and coaching).
- Find and strengthen the key growth loops that drive your business forward.
- Define key moments in the customer journey to align your product, marketing, and sales efforts.
My focus areas
- Product Strategy and Roadmap
- Growth Strategy Development
- New Revenue Stream Development
- Fractional Product Leader
- Customer Journey Mapping
- Customer Research Report
- Customer Lifecycle Plan
Bulletproof your tech stack
Most businesses get swayed by hype when choosing their tech stack. I’ve spent thousands of hours implementing tools that drive real business value, ensuring you get a practical, proven stack, designed for results.
Pricing
Free Audit Call
$0USD
One-off, 60 minute call
Freemium, just like your beloved SaaS product. Share your biggest challenges with me and gain an impartial insight with an actionable plan in a summary report.
- One 60 minute video call, totally free
- Summary report with an actionable plan recommendation
Purchased in 20 hour blocks. Perfect for startups and small businesses looking for flexible, ad-hoc product leadership and growth support.
- Current State Audit
- AI & Automation Readiness Assessment
- CRM / Customer Platform Audit
- Other short-term initiatives across core, tune, and expand work streams
- Minimum 20 hours, spent at your discretion
Purchased in 10 days blocks. For companies that are looking for product & growth strategy, leadership, and delivery, including marketing, sales, and service initiatives.
- Everything included in hourly rate package, plus:
- Upto 10 hrs/day for executing selected initiatives
- Tactical support
- Best for short-to-mid term initiatives across core, tune, and expand work streams
- Minimum 10 days, spent at your discretion
Minimum 3 months commitment. For startups, small businesses, and scaleups looking for predictable monthly support and execution of ongoing initiatives across core, tune, and expand work streams
- Starts at 50 hours/month
- Everything included in hourly and daily rate package, plus:
- Hiring + team building
- People and performance leadership
- Best for mid-to-long term and ongoing initiatives across core, tune, and expand work streams
- Minimum 3 months commitment
Get an hour of my time for free
Share your biggest challenges with me and gain impartial insights from a seasoned operator. I've been in the trenches with engineering, product, finance, marketing, and sales and I can help you identify actionable solutions.
Frequently asked questions
Have a different question and can’t find the answer you’re looking for? Let's chat