Growth for modern businesses
HookedGrowth helps you capture what makes you, you, and put it to work with your teams and purpose-built AI tools across marketing, sales, and HR.
What we know
The problem
As your business scales, success creates its own problems.
- Tribal knowledge bleeds out daily. The founder's vision. The sales rep's customer insights. The marketing lead's market positioning reasoning. It lives in people's heads, gets lost in chat threads, and walks out the door when someone leaves.
- Endless re-explaining and ramp time. New hires spend months asking "why do we do it this way?" Agencies operate in self-preserving ways and leave with the expertise. Every tool starts from scratch. AI tools bulk imports suffer from context rot.
- Teams optimise in silos. Marketing chases leads. Sales chases pipeline. Operations chases efficiency. Nobody optimises for the whole. Context and tacit expertise stays trapped in people's heads, slack channels, emails, and AI chat threads.
What we are building
The AI OS that remembers what your team knows
One operating system that captures your business context and your team's tacit knowledge and activates it across your teams, tools, and AI agents.
Leadership
- Guided tools to codify your brand, strategy, values, and goals. Just like a consultant that captures the reasoning behind decisions as tribal knowledge.
Revenue Operation
- Context-aware AI agents for sales messaging, ICP, content, and campaigns — powered by your team's captured knowledge, not starting from zero each time.
Human Resources
- AI-native hiring, onboarding, and career paths that draw from your real culture and tribal knowledge. No more lengthy ramp time for new hires.
Tool Integrations
- Connect CRM, email, and core systems to allow your strategy, brand, and memory to flow natively, creating one source of truth across everything.
Memory
- Every interaction captures personal and tribal knowledge. The 'why' behind the decisions, that stays when people leave, is shared across teams and AI, and does not walk out the door.
Guiding principles
- Context Before Execution.
- Every human, system, and AI action stems from your business strategy and aligns with a plan.
- Humans Lead, AI Amplifies.
- Human intuition, experience, and emotions are irreplaceable. Technology augments judgment, never replaces it.
- AI will always be a tool.
- Use AI (agents, workflows, chatbots) to simplify complexity and automate repetitive tasks. Not replace judgement.
- Values & culture.
- Ground everything you do in your organisation in your values and culture.
- Integration over addition.
- Connect your tools and systems to create a seamless, integrated growth engine. Don't add more or rebuild what already works.
- AI requires reinvention.
- Not plug and play. Success requires rewiring your business, from workflows to decision-making structures.
Context that drives every action
Just as computers need an OS before running applications, your business needs foundational context before executing growth. The Growth OS provides the strategic layer that makes your tools, teams, and AI agents work in concert.
Vision and Purpose
Stakeholders
ICPs
Social Media Agent
Go-to-Market Plan
Brand Voice
Vision and Purpose
Stakeholders
ICPs
Social Media Agent
Go-to-Market Plan
Brand Voice
Vision and Purpose
Stakeholders
ICPs
Social Media Agent
Go-to-Market Plan
Brand Voice
Brand Identity
Enablers
Tool Integration
Acquisition plan
Retention plan
Upsell plan
Brand Identity
Enablers
Tool Integration
Acquisition plan
Retention plan
Upsell plan
Brand Identity
Enablers
Tool Integration
Acquisition plan
Retention plan
Upsell plan
Run your business on facts, not fiction
Use AI that learns your business, creates shared knowledge, and amplifies your team's expertise.
Frequently asked questions
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